Process Study Organizational Change Project -Myassignmenthelp.Com

Question: Discuss About The Process Study Organizational Change Project? Answer: Introducation Jeff Bezos is known for his unique qualities and thinking process. He is an innovative leader and believes in bringing people up along with himself. His leadership qualities are those of a charismatic leader. His expectations from his employees were always very high and expected them to deliver longer hours at work. He always looks for the people who can joyfully work a minimum of 60 hours a week and did not care about the work life balance. Charismatic leaders are known for their communication skills, they are great speakers and at the same time, they have the ability to extract the work from subordinates for the accomplishment of the tasks. Jeff Bezos used to drive his convictions and commitment towards his goals as well as to accomplish his dream project i.e. Amazon Prime Air. This project is based over the future changes which will be required to provide prompt and quick delivery services. In this project, Jeff decided to utilize drones for delivering the goods ordered by consume rs. Consumers can pay an extra sum of money to get this service and to get the goods delivered within a short period of time. Period of time taken for delivery in this service is approximately 30-60 minutes. To accomplish this project in an appropriate manner, Jeff Bezos utilizes his transformational skills. His leadership qualities describe its work pattern and he always kept the customers on priority rather putting employees on that position (Anantatmula, 2010). Effectiveness of leadership behavior Leaders effectiveness matters a lot for a small business enterprise as well as for giant business entity. Amazon which was an online book seller platform has now emerged as the most favorite online shopping website across the globe. Amazons CEO Jeff Bezos says that he wants to sell each and every item that is manufactured around the globe. To deliver these goods on prompt basis, CEO of Amazon invented the unique delivery pattern and kept the name of that project as Amazon Prime Air. This service is capable enough to deliver the ordered goods by customer within a certain period of time. They do not need to wait for a long duration i.e. 2-4 days to get products delivered at their places. The primary motive of Jeff Bezos behind inventing this model of delivery was to provide the customers facility of getting products delivered quicker in comparison with the time taken to purchase it from physical market with fewer efforts. With effective behavioral skills of Jeff Bezos, Amazon Company i s known as the largest online retailing brand and with the help of Amazon Prime Air project, its brand value and the customer base increases gradually. Initially, this service was started in the US and UK market and with reviewing the response from the customers, Jeff Bezos is planning to expand this delivery system in further markets. The major effectiveness of this project is that it is unique as well as it has not been adopted by any of the online shopping website. So, Amazon has developed their unique image in the customers perception along with gaining adequate competitive advantage (Nixon, Harrington Parker, 2012). Companys stock increased by 397% in just five years and with the net worth of $9 billion, a 48-year-old entrepreneur stands with the 30 richest men across the globe. The CEO of the company is fulfilling his dream of selling all the materials over the internet along with the quicker delivery system. Today Amazon is increasing its network and reachability in the glob al market through including the number of items in their selling list as well as through adding the unique delivery system through drones (Packendorff, Crevani Lindgren, 2014). The major part of the company's success is their strategies. Amazon Company has applied the customer-centric approach through which they had developed an effective goodwill in the target market. Amazon Prime Air project has also been adopted considering the customer centric approach with the view to increase customer satisfaction. With the help of this approach, operations has developed significant position in the customer's mind-sets and this had led the company to stand on the peak position in the online shopping website industry in the overseas market. Apart from these approaches adopted by Jeff Bezos, there are several other which had proved him as the most effective leader. He has perseverance and resilience through which his leadership style beings the hard-headed but flexible at the same time (Shenhar, 2015). His skills have led the organization to survive in all types of situations which had makes the company dynamic and with the help of Amazon Prime Air Project, organization has attained the advantage of first mover in the industry (Jones Jones, 2010). Apart from this, he always believes in experimenting which has proved him to be the great entrepreneur. He is an innovative leader and he tries to bring new ways through which customer satisfaction could be increased. Amazon Prime Air project is a unique example of his leadership styles. First mover advantage is effective approach and it helps the organization to attain benefits along with determining the opportunities to cover the target market (Lashinsky, 2012). This also includes providing the target audience a wide variety of products and services in a very short period of time through drone delivery system. This service is capable enough to deliver small items which are not such heavy and basically this is invented with the view to provide the essential items of daily life, gifts and the like items in a short period of time. This behavior of Jeff Bezos has helped the consumers to provide sundry choices in order to select the most appropriate item in relation to their requirements on prompt basis (Levy, 2011) Impact of leadership behavior Jeff Bezos is an innovative and charismatic leader who believes in customer satisfaction. This has helped the Amazon Company to develop an effective image in the online shopping industry. His leadership and behavioral styles describe his uniqueness which proved him as the vibrant leader of the giant enterprise. Following are certain crucial points in relevance with his behavioral styles which has a huge impact on the organizational success: Diversification: He believes in diversification and this can be proven with the success of the organization and the unique features added for improving the customer satisfaction such as Amazon Prime Air service. Initially, Amazon was dealing in various books and with gaining the success from selling books at the online platform, Jeff Bezos decided to expand its network and started adding few items on their website. Today, the company holds peak position in terms of the wide variety of products sold across the globe. Apart from this, organization also holds the advantage of first mover of air delivery services which has increased the brand value Amazon (Miller Bosman, 2011). Creativity: He also known for his creative ideas and this has made the effective position in the overseas market. The project of Prime Air services invented by Jeff Bezos is another justification of his creativeness. He never get satisfied with services and products provided to the customers and this is the major reason he always tries to bring some uniqueness in their functionalities with the motive of fulfilling the customers needs (Lunenburg, 2012). Disruption: It is the technique which proves the uniqueness of the person and his ideas. Prior to the online shopping websites, consumers used to go to the physical stores for purchasing the required things. Major advantage of shopping at physical stores is customers can get the product on the basis of requirement at that point of time. Whereas online shopping websites are not able to do the same and they take minimum of 2-4 days to deliver the customers orders. To change this process of delivery and to provide the prompt delivery services in online shopping, Jeff has invented the idea of drone delivery system which is attaining success at its peak. Unique behavioral pattern of Jeff Bezos has helped the online shopping websites to acquire more than 70% market share. He is a futuristic person and he saw a dream once in relevance with online shopping website concept. This has increased the customer satisfaction as well as in the busy schedule of customers; they can buy anything anytime along with quick delivery system along with great return facility (Collinson Tourish, 2015). Innovation: He is an innovative leader along with focusing on the requirements of customers. He has made customers as their first priority and adopted all the strategies which are customer centric. This has increased the customer satisfaction level along with increasing the goodwill of the organization in the customers perceptions. Conclusion From the aforesaid information, it can be concluded that Amazon has gained huge success in the digital market along with fulfillment of the customers needs. This report focuses on the leadership giant, Jeff Bozos and his leadership styles which have increased the value of online shopping platform. Jeff Bezos, a 48-year-old man is now counted as one of the top 30 richest men in the globe and the major reason behind his success is his creativeness, innovativeness as well as his diversified behavior. This report concludes the growth and success of Amazon Prime Air project invented by the Jeff Bezos with the view to provide fast and quick delivery services with regards to improve the customer satisfaction. References Anantatmula, V. S. (2010). Project manager leadership role in improving project performance.Engineering Management Journal,22(1), 13-22. Collinson, D., Tourish, D. (2015). 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